Ben & Jerry's and New Belgium Brewing Co. have been climate activists for many years. After all, ice cream is best served frozen, and nothing compares to an ice-cold beer. We know that we're stronger together than we are apart. That's why we've joined forces to create two new products: a beer, Salted Caramel Brownie Brown Ale, and an ice-cream flavor, Salted Caramel Brownie Ale. A portion of the proceeds from sales of both will go to Protect Our Winters (POW), an organization founded in 2007 by snowboarder Jeremy Jones to spur the snow sports community to action.

Creating a partnership with our favorite ice cream activists to benefit POW, an NPO  leading the charge in climate change, was the first step in a multi-dimensional campaign. From activations in local bars and restaurants to a Tesla tour with a cooler-trunk filled with ice cream, we helped raise awareness and brought a compelling story to capitol hill in DC. There, we hosted a party with Senator Sheldon Whitehouse and Dr. Dog that resulted in hundreds of letters going to state representatives. The resulting PR of our combined efforts were record-breaking for New Belgium and further solidified a place in the national conversation on climate change.